Education Account Sign-Up
Revamping the account sign-up process for the U.S. News Education site, increasing user personalization and improving lead quality.
College Profile Redesign
Redesigning the U.S. News college profile pages to help prospective students in their college search process and deciding if a school is the right fit for them.
Hotel Search Page Improvements
Updating the U.S. News Travel hotel search experience to increase user engagement, while navigating competing business goals.
Car Prices & Deals Page Redesign
Experimenting with v0 (an AI tool) in the design workflow to reimagine car prices & deals pages.
HOW I WORK
What’s My Design Process?
Honestly… it depends 🙂
I don’t believe in a one-size-fits-all approach. Every team, timeline, and product is different, so I adjust my process to fit what’s needed. Sometimes that means jumping into design quickly, other times it means taking time to understand the problem more deeply. I try to stay flexible and work in a way that supports the people and goals involved.
Here’s what I like to bring to every project regardless of process:
UX / Business Balance
Supported by my background in marketing, my designs balance user needs with business goals.
Collaboration
I collaborate with my peers and cross-functional teams - teamwork is essential to creating good user experiences!
Adaptability
Whether it’s shifting priorities or new industry trends, I quickly adapt to change and am always open to new information.