Education Account Sign-Up
A sign-up redesign that drove a 40% lift in account creation, bringing richer user data and higher-quality leads to a platform serving 8M monthly users.
College Profile Redesign
Redesigning the U.S. News college profile pages to help prospective students in their college search process and deciding if a school is the right fit for them.
Hotel Search Page Improvements
Updating the U.S. News Travel hotel search experience to increase user engagement, while navigating competing business goals.
Car Prices & Deals Page Redesign
Experimenting with v0 (an AI tool) in the design workflow to reimagine car prices & deals pages.
HOW I WORK
What’s My Design Process?
Honestly… it depends 🙂
I don’t believe in a one-size-fits-all approach. Every team, timeline, and product is different, so I adjust my process to fit what’s needed. Sometimes that means jumping into design quickly, other times it means taking time to understand the problem more deeply. I try to stay flexible and work in a way that supports the people and goals involved.
Here’s what I like to bring to every project regardless of process:
UX / Business Balance
Supported by my background in marketing, my designs balance user needs with business goals.
Collaboration
I collaborate with my peers and cross-functional teams - teamwork is essential to creating good user experiences!
Adaptability
Whether it’s shifting priorities or new industry trends, I quickly adapt to change and am always open to new information.